Allison is a marketing executive, experienced in driving dynamic marketing initiatives for artists across Digital Marketing, Creative Design, Advertising, Branding, PR, CRM, and E-commerce. She is a passionate music fan and a musician and performer, moonlighting as the frontwomen for cover band, RED ZEPPELIN.  She was integral to the innovation and development of Sony Music’s ‘stache media marketing agency and RED MUSIC Label Group; working for Bob, creating new service offerings and impacting the careers of a wide array of musicians including Mumford & Sons, Ingrid Michaelson, Alabama Shakes, St Paul & the Broken Bones, MAX, lovelytheband, Jake Miller, The Unlikely Candidates, Jason Aldean, Kelsea Ballerini, Russell Dickerson, Childish Gambino, and Joey Bada$$.