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Sr. Vice President - Promotion - Sony RED Music

2014 to 4/2019
*Executed Promotion & Marketing Strategies for Urban,Urban AC and Rhythmic Artists Releases.

*Created Outstanding Alliances/Partnerships with iHeart Radio, Radio-One, Cumulus Radio and various independently owned stations.

*Act as label liaison with artists to create content for viral marketing *Managed Promotion Marketing Budget for Urban Releases.

Key artists delivered:  DJ Khaled, Joey BadA$$, Keith Sweat, GHerbo and Vic Mensa.

Sr. Vice President - Promotion - Capitol Records

2009 to 12/2013

*Executed Promotion and Marketing strategies for all Urban, Urban AC and Rhythmic releases

*Lead Urban Staff of 15 in Promotion and Marketing to National Year End Chart Share ranking #2 - resulting in Urban AC Label of the Year.

*Increased Label Services by 38%.
*Managed 15 of the Most Admired and Sought After Regional and National Promotion representatives in the music industry.

Key artists marketed and promoted:  Snoop Dogg, Avant, Corinne Bailey Rae, Bobby V, Twista and Cali Swag District.

CEO - PlayTyme Entertainment

2004 - 2009

*Created, designed and structured a small full service independent label with distribution through Atlantic Records owned ADA Distribution.

*Responsible for generating over $1,000.000.00 in gross sales from artist signed to the label including Shanice Wilson, Vaeda and Kunick (picked by John

Mayer) as the best new developing act in 2005.
*Created and implemented Sales, marketing and digital release plans for the roster.
*Signed rock, pop and urban artist to the label.

Sr. Vice President - Promotion -Elektra Entertainment 

1995 to 2004

*Responsible for establishing and supervising a 15-person National Promotion team.
*Managed and directed a $10 million-dollar departmental budget with recognition from the CEO and CFO as the best run budget in the company.

*Executed marketing and promotion strategies with zero budget deficits in spite of continued budget cuts.

Key artist marketed and promoted:  Busta Rhymes, Missy Elliott, Keith Sweat, Tracey Chapman, EnVogue, Gerald LeVert,

Yolanda Adams, Fabolous and Ol' Dirty Bastard.

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